AB C of Blogging for Beginners.
Nowadays every business has a blog but what exactly is it?
The Wikipedia definition is
“It is a method of reaching a large audience instantly and it is highly favoured by Google Search Engines.” (A topic for another day!)
It is basically FREE advertising and can be written, graphics or videos.
Is it essential to have a blog?
Well yes and no.
It is not compulsory as there are other methods of attracting customers to you and your products. However, Google ranks blogs on their pages.
What does this mean for you?
It means that when people are “GOOGLING” or searching for information, topics, products etc. your blog remains there for all to find.
Have you got this? OK Let’s get going.
How do I decide what to write about?’
Ask your self these questions:
· Who am I and why should anyone want to read your blog?
What are the benefits for them not YOU?
· What am I passionate about?
There is no point in writing about something for the sake of it if it does not interest you. You need your passion and enthusiasm to shine through to reach your readers.
· Who is your target market? Where are they? How old are they?
This is probably one of the most important tasks in hand before you begin to write. Skip this at your peril.
For example if your target market is teenagers your style or writing and products will be very different from targeting a niche market of baby boomers.
· What are they looking for? -----
knitting needles or the latest sports attire.
· What is the purpose of your blog?
Is this a business or a hobby?
Have you a creative skill like photography that you wish to share for pleasure or are you a professional photographer who needs to market his skills?
· What would you like to achieve as an end result?
Do you need to build a list of targeted traffic who wishes to purchase your products?
Are there sufficient people who looking for your product?
Do the research FIRST. There are many tools available to help you with this.
Don’t try and re- invent the wheel at this early stage. If you do your research thoroughly and find there is little or no market for your product then look for a different market.
How to Construct the Main Elements of your Blog
Here are 2 resources that have lots of great information to help in constructing your blog.
A thorough introduction to why you want to set up a blog to generate leads for your business. Here Mike Klinlger discusses the game plan for your business success.
http://JudithAtkinson.therenegadenetworkmarketer.com/
If your enjoy writing but it is not a natural skill that flows for you then you will need to spend valuable time improving your copywriting skills.
I recommend that you visit: http://www.makepeacetotalpackage.com and read some of the articles by professional bloggers.
One famous blogger, Bob Bly, said:
“I have to recommend you have children”
The point he was trying to emphasis is that you need to empathise with your readers or viewers .The most crucial part of your copywriting is to understand your customers and reach them on a deep emotional level. This will eventually build trust with your readers.
Check out Bob’s free monthly e-zine:
The Direct Response Letter.
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Also published by Bob Bly: The Online Copy Handbook.
The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells
It can take time to find your voice but the secret is to study the skills needed and keep on writing.
Before you go to launch your blog to the world you must take the necessary actions required to lay firm foundations. Don’t bother marketing your blog when it looks like an empty book. Make it worth reading, fun, give value and you will have loyal and eager customers returning to dwell on your every word.
Finally for today, BE PERSISTENT. Decide if you are going to blog daily, weekly or monthly and stick with it. If you want a loyal customer base they need to know that you are reliable and persistent or they will not hang around
That’s it for today.
In my next newsletter I will discuss of some the meatier concepts of blogging.
I look forward to reading your comments and suggestions or contacting with you.
Be sure I will respond to your comments.
Have fun!
Here’s to creating success your way.
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